About the Association

A Global Voice for Tea Culture

Founded on the belief that tea is one of humanity's most profound cultural inheritances, Tea Lands Cultural Association works to ensure its traditions are understood, celebrated, and carried forward.

Mission & Vision

Mission

To promote the heritage of tea on the international stage, foster meaningful cross-cultural exchange, and support the global growth of authentic tea communities.

Vision

A world where the art and philosophy of tea serve as a universal language — connecting people across borders, generations, and traditions.

Cultural Integrity

We honour the depth and diversity of tea's heritage traditions, presenting them with accuracy, respect, and scholarly rigour.

Global Openness

We welcome all who are curious about tea culture, regardless of background, and believe exchange enriches every tradition.

Community

We build lasting relationships between tea producers, practitioners, educators, and enthusiasts across the world.

Education

We invest in knowledge — creating resources, events, and programmes that deepen understanding of tea's cultural significance.

Our History

Tea Lands Cultural Association was established by a group of tea practitioners, cultural advocates, and educators who recognised a gap in the international cultural landscape: while the heritage of tea had gained global popularity, its rich cultural context was often lost in translation. The Association was founded to bridge that gap — creating platforms for authentic dialogue, education, and celebration. Since our founding, we have grown into a community spanning more than fifteen countries, anchored by our annual flagship event in Adelaide, Australia.

Leadership

Dr. Lin Wei

President & Co-Founder

A tea scholar and cultural educator with over two decades of experience in cross-cultural programming. Dr. Lin holds a doctorate in East Asian cultural studies and has lectured internationally on the heritage of tea.

Sarah Mitchell

Executive Director

With a background in international arts administration, Sarah oversees the Association's operations, partnerships, and flagship events. She has led cultural programmes across Australia, the UK, and Southeast Asia.

James Chen

Director of Cultural Programmes

A certified tea master and educator, James designs and delivers the Association's educational workshops, masterclasses, and cultural exchange initiatives.

Priya Sharma

Director of Membership & Community

Priya leads the Association's global membership strategy, ensuring members across all regions feel connected, supported, and engaged with the Association's mission.